Streaming Joy, Driving Growth: How Plexivus Delivered $1M+ and a Whole Lot of Cheer

Outcomes at a Glance

• $1M+ in revenue generated within 48 hours during both 2017 and 2018 campaigns
• Spike in Plex Pass conversions driven by limited-time offers and festive UX
• Increased user engagement through themed playlists, scavenger hunts, and in-app content
• Expanded brand visibility with 12 days of giveaways and high-performing social posts
• Charitable integration strengthened community loyalty and brand identity

About Plexivus

Plexivus is Plex’s annual holiday campaign, blending nostalgia, entertainment, and community engagement into a fun, interactive experience. Each year, it serves as a moment to celebrate the joy of streaming while also driving user engagement, Plex Pass revenue, and charitable giving. With exclusive content, special promotions, and interactive elements, Plexivus is a key marketing initiative that strengthens brand loyalty and expands awareness.

The Challenge

Each iteration of Plexivus needed to:

• Drive user engagement – Encourage users to explore Plex’s content and features.
• Increase Plex Pass subscriptions – Leverage festive promotions to convert free users.
• Support a charitable cause – Align with a meaningful initiative to give back.
• Maintain the campaign’s signature feel – Keep the nostalgia and humor while introducing fresh elements.
• Scale across multiple platforms – Ensure consistency across web, social media, email, and in-app experiences.

Balancing fun, conversion-driven marketing, and social impact required a strategic and creative approach.

My Role

I led the design and development of the Plexivus experience across web and email, driving the project from concept to execution. I was responsible for layout design, visual concepts, custom illustrations, front-end development, and QA testing. I also built and tested responsive HTML emails, effectively acting as the email team for this campaign.

Collaboration was key—I worked closely with our Marketing Manager to align visual strategy with business goals, partnered with support engineers to understand user needs, and collaborated with data scientists to evaluate performance and inform adjustments.

I developed the custom WordPress theme for the Plexivus landing pages, using Advanced Custom Fields (ACF) to ensure our Marketing Manager could update content easily post-launch. While I didn’t write the campaign messaging, I made sure the layout, hierarchy, and visual design supported each promotion and charitable initiative.

Tools & Tech: Photoshop, Illustrator, WordPress, ACF, HTML, CSS, JavaScript, PHP, Git, Litmus, Leanplum, Monday, Slack

Approach & Execution

Concept Development & Strategy

We began with research and collaborative brainstorming sessions to analyze previous Plexivus campaigns and industry trends. I worked with the marketing lead and creative director to shape the theme, promotions, and visual direction. Stakeholder presentations and async feedback loops helped us iterate efficiently while keeping alignment.

Multi-Channel Marketing Campaign

• Website & Landing Pages – I built dynamic templates for the Plexivus hub, showcasing promotions, content, and giving initiatives.
• Social Media – I collaborated with the social team to deliver visual assets and interactive ideas for posts and giveaways.
• Email Marketing – I aligned my designs with email creatives and worked with database teams on personalization and segmentation strategies.
• In-App Promotions – I designed seasonal overlays and banners that matched campaign visuals and messaging within the product experience.

Visual & UX Design

• Nostalgic yet modern design direction inspired by retro holiday cards and classic Plex brand colors.
• Interactive elements like playlists, scavenger hunts, and limited-time offers to boost engagement.
• Accessible, responsive layouts tested across browsers and devices to ensure usability.
• Strong CTAs and clear hierarchies to guide users toward upgrading or participating in charitable giving.

Revenue Growth & Charitable Giving

• Plex Pass promotions led to a noticeable uptick in annual plan conversions during the campaign window.
• We partnered with a charitable organization, allowing users to stream and donate simultaneously—further reinforcing Plex’s mission of social impact.

Results & Impact

• Over $1M in revenue within 48 hours – Plex Pass sales during the 2017 and 2018 campaigns generated more than one million dollars in just two days, driven by compelling seasonal offers and strong execution.
• Increased Plex Pass conversions – Holiday discounts and limited-time promotions led to a significant surge in premium sign-ups and upgrades.
• Improved engagement – Users explored more Plex content through featured collections, themed playlists, and in-app holiday experiences.
• Boosted community interaction – 12 days of giveaways and social posts sparked notable increases in comments, shares, and brand mentions.
• Charitable impact – Partnering with a nonprofit created an opportunity for users to give back, strengthening Plex’s identity as a community-focused brand.

Final Thoughts

Plexivus was a perfect example of what’s possible when design, development, and marketing collaborate closely. By combining strategic goals with joyful design and thoughtful execution, we created a campaign that delivered both business results and community value. It remains one of my favorite projects because of the creativity, collaboration, and impact behind it.